Tuesday, August 28, 2007

Shower Gel & Condoms

For years advertisers used sex appeal to grab our attention to the advertisement. Today I witnessed the next level, using sex appeal to make you buy their products. Today, I was buying a shower gel and I see an Adidas shower gel bottle, sleek and fully black, written on it:

With Magnesium..

Needless to say, I bought it. Later on, I wondered if there is anything stimulating about a shower gel? Not to mention that instead of writing something like 'With Vitamin B5' they went with a more manly, heavy metal and probably poisonous metal like Magnesium. So yeah the big evil corporations finally broke into the complex male psyche, the golden rule is: Make the product you are selling sound like a lubricated condom.

...I guess it works.

No comments: